JARV: A Birthday Appreciation

"Lets begin it like this, the definition of a rap flow, Imma get up in it and twist..."

250,000 views and a couple tours around the country later, it's safe to say this video changed Jarv's life. 2017 has been a good year for the young emcee, who has been gigging constantly in support of his new album, The Boiler Room. That album dropped January 1st and it's still the top contender for Album of the Year today.

Contests come with a built-in audience, of course, and it's impossible to exist online without being reduced to clickbait. Like, for instance, NERDY WHITE KID JARV SPITS INCREDIBLE FLOWS -- that happened. Just the same, though, "Slackjaw" is a simple video with no guest features, no gimmicks, and a producer nobody outside of New Zealand has heard of.

That video just broke 100,000 views, and it's just dude rapping in front of a post office. That is juice. That is clout.


Jarv is also, famously, a nice guy. He just made the local news this past week for going back to his old school and teaching kids about hip hop. Hell, they called him "a professional rapper" in print, too. Because it's true. There's not that many of those, here in Vermont.

Tonight, Jarv is in Mass at Hawks & Reed. Tomorrow, though -- Saturday night -- will be a birthday party with Maiden Voyage at Windsor Station. That promises to be more than mildly insane.

If you're in the area, you know, be there. It's a great bar and there's no cover. Buy a CD.